Shirofune Enhances Ads Automation with AMC Integration
With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns.
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Shirofune, the platform for digital advertising automation, has announced an upgrade to its automation tool through integration with Amazon Marketing Cloud (AMC), Amazon Ads’ data clean room. This enhancement allows advertisers to automatically optimise their Amazon campaigns based on predicted Lifetime Value (LTV).
Shirofune will provide reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV.
Mitsunaga Kikuchi, Founder and CEO of Shirofune, said, “This integration with Amazon Marketing Cloud represents a major step forward in our mission to make ad automation not just easier, but smarter.”
“By unlocking predictive metrics like Lifetime Value and New Customer ROAS, we’re helping advertisers move beyond short-term performance and optimise for real business growth.”
“We built this integration to make advanced advertising analytics accessible to everyone—not just data scientists. With no complex setup, any advertiser can now take advantage of LTV-based automation with just a few clicks.”
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With AMC integration, Shirofune can now optimise bids based on indicators like New Customer Acquisition Cost, New Customer ROAS, and predicted LTV, enabling advertisers to maximise long-term revenue from their campaigns.
Additionally, by leveraging AMC’s audience-building capabilities, Shirofune can automatically adjust bid weights to prioritise new customer acquisition and increase the share of new users.
Predicted values are also calculated immediately using historical data, allowing advertisers to begin LTV-based optimisation from the moment integration starts, without waiting for new data to accumulate.
Amazon Ads’ native interface only shows short-term ROAS that aggregates all customer types. It does not display critical metrics like New Customer Acquisition Cost, New Customer ROAS, or LTV.
With the AMC integration, Shirofune users can now view these metrics within the platform’s dashboard and reports, gaining clearer visibility into the performance of key indicators for LTV-based advertising.
Users are not required to know custom data processes. From the moment integration begins, Shirofune automatically fetches and matches the data from AMC, allowing even non-technical users to operate it easily.
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