Contify Launches Athena
Athena continuously analyses unstructured updates from millions of verified sources, synthesising key information and linking it through a Knowledge Graph to deliver reliable, context-rich insights.
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Contify, an AI-native Market and Competitive Intelligence (M&CI) platform, has launched Athena, its proprietary Agentic AI insights engine.
Athena eliminates manual M&CI work and delivers trusted, decision-ready market and competitor insights, with enterprise-grade accuracy. It enables organisations to make faster, more confident decisions and compete with greater agility.
Unlike generic AI assistants like ChatGPT, Gemini, or Perplexity, which often hallucinate, respond from unverified web content, and even fabricate sources, making them unsuitable for enterprise use, Athena is built on a foundation of data integrity coupled with strict AI-usage guardrails.
Athena continuously analyses unstructured updates from millions of verified external and internal sources. It synthesises what matters and connects information through a proprietary Knowledge Graph, which stores the organisation’s context, to produce reliable insights.
“With AI accelerating the pace of change, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify.
“Intelligence professionals are often stretched thin, grappling with overwhelming data, frequent stakeholder requests, and generic AI assistant limitations. Athena transforms this by automating grunt work and providing rich, verified insights.”
“It frees them to focus on strategic priorities and become trusted advisors their organisations rely on.”
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