Force Marketing Partners with automotiveMastermind
By integrating automotiveMastermind’s data, technology, and marketing strengths with Force Marketing’s digital expertise, dealers gain a combination of enriched data, tailored campaign strategies, and creative assets.
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Force Marketing, a provider of data-driven, omnichannel marketing solutions for the automotive industry, has announced a strategic data partnership with automotiveMastermind.
This collaboration leverages automotiveMastermind’s proprietary buyer propensity data and segmentation capabilities to give Force customers the ability to unlock new opportunities across digital channels that were previously inaccessible, enabling dealers to expand audience reach, increase engagement, and drive results.
Through this partnership, automotiveMastermind enhances dealers’ first-party data with its advanced BPS® (Behaviour Prediction Score) and segmentation processes. By identifying high-value prospects, dealers can optimise audience targeting for maximum marketing impact.
Force Marketing brings this data to life with its proprietary Customer Data Platform (CDP), Audience IQ. It gives exclusive access to dealers to activate campaigns across key digital channels—including paid search, Meta, display, online video, connected TV (CTV), and streaming audio.
Combining this technology with creative, strategic marketing planning and extensive client performance data, Force Marketing has developed a fully optimised marketing system designed to deliver transformative results.
“This partnership is revolutionary for automotive dealers,” said John Fitzpatrick, CEO at Force Marketing. “For the first time, we’re able to integrate automotiveMastermind’s enriched buyer propensity data into a comprehensive digital marketing framework.”
“This is about unlocking strategic access to a powerful dataset and activating it across untapped digital channels. With Force’s proprietary CDP, Audience IQ, we’re making this seamless and delivering it directly to dealers in a way that drives meaningful results and measurable growth.”
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John Fitzpatrick added, “As a certified digital partner for 12 OEMs and counting, we understand the complexity dealers face in staying ‘on program’ while choosing the right partner for their group.”
“Integrating automotiveMastermind’s powerful data into program-compliant digital advertising gives dealers a clear competitive edge. It’s a smarter, more strategic way to localise efforts and win in today’s market.”
The highlight of this partnership lies in the union of two trusted dealer vendor partners working together to enhance dealership outcomes at no added cost.
By aligning their efforts, Force Marketing and automotiveMastermind are setting a standard for optimising results and creating shared value for dealerships. “There isn’t enough of this happening in auto today,” added John Fitzpatrick. “This is the new world. We work together.”
By integrating automotiveMastermind’s data, technology, and marketing strengths with Force Marketing’s digital expertise, dealers gain a combination of enriched data, tailored campaign strategies, and creative assets.
The partnership goes beyond simply executing campaigns—it delivers a fully optimised system designed to maximise every dollar spent on digital marketing.
“Dealerships utilising Mastermind’s technology platform know the significant advantages of data-driven, hyper-targeted, one-to-one marketing,” said Aaron Baldwin, CEO of automotiveMastermind.
“Our partnership with Force Marketing, a company that shares our commitment to data-driven marketing strategies, empowers dealerships to access a comprehensive suite of digital and multi-channel marketing solutions, all backed by the same Actionable Intelligence™ from automotiveMastermind.”
He added, “This partnership enables dealerships to leverage the best of automotiveMastermind and Force Marketing to deploy hyper-targeted audiences across a multi-channel ecosystem, which has been proven to enhance effectiveness. Together, we are bringing this powerful advantage to our dealer partners, elevating their marketing efforts overnight.”
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