Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends. Czechia Consumer Protection Act Strengthens Consumer Rights Czechia has […]
Topics
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape.
The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Czechia Consumer Protection Act Strengthens Consumer Rights
Czechia has amended its consumer protection act to ensure better protection of vulnerable groups of customers when concluding contracts over the phone, ‘doorstep’ sales and organised sales events. The law, which came into force on 6 January, will see expanded possibilities to defend against unfair commercial practices like publishing false consumer reviews or misrepresenting them on social media to promote a service or product on offer.
Microsoft in Talks to Invest $10 Billion in OpenAI
Microsoft Corp. is in talks to invest $10 billion into OpenAI, the owner of ChatGPT, which will value the San Francisco-based firm at $29 billion. This follows a Wall Street Journal report that said OpenAI was in talks to sell existing shares at a roughly $29 billion valuation, with venture capital firms such as Thrive Capital and Founders Fund buying shares from existing shareholders.
Shopify Redefines Enterprise Retail with The Launch of Commerce Components
Shopify has announced opening its components infrastructure to power the biggest retailers in the world with Commerce Components by Shopify (CCS), the modern, composable stack for enterprise retail. CCS combines the best of both worlds for enterprise retailers: access to Shopify’s foundational, high-performing components plus flexible APIs to build dynamic customer experiences.
Salesforce Announces Automotive Cloud for Connected Vehicles
Salesforce has unveiled new Commerce Cloud solutions, available this spring, that will enable automakers and dealers to reimagine online sales. With Automotive Cloud, automakers can deliver immersive, in-car experiences powered by real-time personalisation. By bringing together car and driver data to orchestrate experiences across marketing, sales, commerce, and service, at scale, automakers can build truly connected experiences.
Walmart and Salesforce Team Up to Unlock Solutions for Retailers
Walmart Commerce Technologies and Walmart GoLocal announced a partnership with Salesforce to provide retailers with access to technologies and solutions that power frictionless local pickup and delivery for shoppers everywhere. With Walmart and Salesforce, retailers will be able to:
- Enable Buy Online and Pick Up In-Store (BOPIS)
- Manage Local Deliveries
- Drive Efficiency and Profitability Across the Omnichannel Shopping Journey
