Marketing Strategy

The restructuring is part of WPP's broader strategy to simplify its organisational structure, improve operational efficiency, and provide clients with more integrated services across its network.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

REWIND 2024: This marketing buzzwords collection explores strategies from combating subscription fatigue to embracing social responsibility and composable technology.

These new capabilities provide granular insights into working vs. non-working spend and other key data points, injecting visibility, velocity, and agility into the marketing planning and budgeting process.

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.

The company's recently developed marketing services aim to meet the evolving needs of personal care brands seeking growth and success in a competitive market.

As digital strategies and brand storytelling continue to advance alongside technology, the need for evolving measurement tools and metrics becomes apparent. How can marketers create new metrics to innovate and be more customer-centric in this ever-changing landscape?

Retail sales during Ramadan are predicted to reach USD 66 billion in 2024. Brands need to ensure that they retain customers and engage with them even after the festive period. Here is a 5-step framework to help brands attract, retain, and re-engage customers.