Marketing Strategy

New research reveals that culturally relevant brands are valued nearly 3x higher, giving CMOs new evidence that investing in culture directly drives long-term business value.

According to Katie Soo, companies that can anticipate cultural shifts, build trust across communities, and create genuine connections will have a significant advantage in a world where technology itself becomes increasingly accessible.

David Hicks discusses how leaders can prove business impact, build trust as a competitive advantage, and create organisational resilience through clear purpose, aligned leadership, and customer-centric decision-making.

A new survey reveals CMOs are increasing AI investments, but most marketing organisations still lack the operational readiness, governance and talent needed to scale AI successfully.

As AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.

85% of UAE marketers trust AI to respond to customers versus 81% globally; yet 78% struggle to access the customer context needed for personalised engagement

New research finds that only half of marketing and finance leaders measure how marketing is driving business outcomes, and 71% believe AI-powered marketing tools prioritise short-term performance over long-term brand growth.

AI has erased the gap between zero and “good enough,” but in doing so, it is pushing brands towards sameness. As synthetic creativity floods the market, marketers must prioritise messy, emotional, human storytelling to stand out and rebuild real connections.

In a world where creativity dominates the marketing and advertising community, Marquee Awards focus on ideas in action, the strategy that drives business impact through measurable value.

AI is moving beyond experimentation to become the connective layer linking data, creativity, media, and measurement. As agentic systems mature, marketing organisations are beginning to orchestrate entire customer journeys through AI-driven collaboration across teams and channels.