To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification. Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]
Taking a page out of the B2C marketing strategies guide, several brands have been using gamification successfully You are in a virtual arena. Putting on your detective cap, you are tasked with uncovering the mysteries hidden inside the data. No doubt, data analysts would enjoy such challenges, so SAP launched this gamified marketing campaign to […]
Global strategic branding and communications company, Christie & Co announced that it is continuing its work building brands in the green building industry by serving as the agency of record for STEP Warmfloor. Committed to changing the world by helping companies with solid ethics and values penetrate markets and grow, Christie & Co aims to change the world […]
Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]
The popularity of listening to podcasts has attracted the attention of marketers who wish to turn this behaviour into a potential marketing strategy Over 80 per cent listeners spend over seven hours listening to podcasts every week. New episodes and platforms get launched almost every day. At a time when radio is considered old-fashioned, did […]
Marketing leaders acknowledge the challenges of streamlining martech solutions while working with functional areas and departments CMOs share that as a strategy, it is a better investment of time and budgets to reach clients with personalised offers instead of targeted ad campaigns. This is a holistic effort to acquire and retain business with the client […]
Brands look for alternate, cookie-less solutions to use their B2B consumer data that would mitigate their critical business decisions. Technical insight into how B2B consumer data is used for retargeting purposes is always a concern. Quite simply, the utilisation of data used for making budget and target decisions by businesses need to be revealed and […]
The pandemic has reinforced the significance of the CMO role across all the business spectrums. A function that is ever-evolving as it increasingly becomes cross-functional and not just limited to marketing. And with the economic downturn, this leadership role will continue to reinvent itself. Marketing leaders in the Middle East will soon be required to […]
Now is the right time for brands to invest in marketing technology to support business continuity planning. In light of the pandemic, marketing leaders across industries kept their targeted focus on their budgets – especially the marketing technology stack. This would help in driving strategic impact and business continuity. In its essence, experts believe marketing budgets are […]
Now is the right time for brands to invest in marketing technology in order to support business continuity planning. In light of the pandemic, marketing leaders across industries keep their targeted focus on investing their budgets – especially in the marketing technology stack. This would help in driving strategic impact and business continuity. In its […]
