Gracenote Partners with Tubi Media Group on Content Discovery
As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
Topics
Gracenote, the content intelligence business unit of Nielsen, and Tubi Media Group, a division of Fox Corp., has announced a new agreement under which Gracenote will provide advanced content discovery and advertising capabilities on Tubi Media Group properties, including Tubi and FOX One.
Gracenote’s content intelligence encompasses unique identifiers, human-verified program metadata, rich imagery and standardised taxonomy.
This partnership will give Tubi Media Group access to improved content search and discovery capabilities, which can generate recommendations and return timely, accurate and relevant responses to natural language queries.
As a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
ALSO READ: Top Marketing Minds to Convene at Unlocked: Mobile & App Growth Summit in Amsterdam
“Gracenote has been a valued partner, and this renewal underscores our commitment to innovation for both consumers and for advertisers across our streaming portfolio,” said Paul Cheesbrough, CEO of Tubi Media Group. “As Tubi and FOX One continue to scale, we are excited about the future we’re building.”
Jared Grusd, CEO of Gracenote, said, “Tubi Media Group’s market-leading streaming portfolio, combined with Gracenote’s gold-standard content intelligence, makes a powerful pairing.”
“As the market embraces data and technology to maximise value for viewers and partners alike, Gracenote’s curated and human-verified data provides an essential foundation—a definitive source of truth for entertainment experiences that keep consumers engaged.”
