Here are some crucial digital marketing trends businesses need to consider to engage and retain consumers and generate more significant ROI 2020 saw a rapid growth of martech tools, AI automation, and rise integrations. Undoubtedly, digital connectivity has increased, with enormous data from several sources is now entirely platform and device integrated. According to McKinsey, in 2020, […]
To remain competitive in 2021 and the future, it’s time to look at the right directions of the B2B e-commerce business 2020 has radically changed the way buyers and sellers deal and hugely impacted the preferences of B2B consumers. Digital channels were already rapidly being preferred by buyers, but the lockdown has increased this trend. […]
Most marketers use ABM to gain higher ROI and an increase in deals and deal size, today. Account-based Marketing (ABM) is an imperative reach that collaborates personalized marketing and sales efforts to create approachable and extended contracts at specific accounts. B2B marketers have a slightly different journey compared to that of the B2C marketers as […]
As brands step into the New Year, they are increasingly hoping to make the best of their plans, starting by hiring the right people, especially a CMO for their brand. But, before making a decision to hire a Marketing head, they need to watch out for specific traits that will get them the perfect candidate. […]
More than 50% of companies are using marketing automation, and half of the B2B companies are planning to adopt it. In this digital era, businesses are using marketing automation to streamline tedious, repetitive tasks. More marketers shift their focus to critical issues, thus speeding-up the process of personalization for a stronger ROI for their organizations. […]
Gartner Survey Identifies Top Reasons Why Marketers Are Not Using Analytics to Make Critical Marketing Decisions Despite CMOs prioritising investments in marketing data and analytics, more than half of senior marketing leaders are unimpressed by their results, according to Gartner Inc. The Gartner Marketing Data and Analytics Survey 2020 revealed that as a result, only 54% of […]
Survey of 432 CMOs Reveals Marketing Must Prepare for Further Budgets Cuts as a Result of COVID-19 While companies have cut back on marketing budgets due to COVID-19, 73% of CMOs expect the pandemic’s negative impact to be short-lived, with a positive outlook for business performance in the 18-24 months, according to Gartner’s CMO Spend […]
Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimise Resources and Focus on Digital and Ecommerce SAN JOSE,– “The Times They Are a-Changin” may be dated lyrics from a popular Bob Dylan album, but many in the digital marketing, advertising, agency, and media buying sectors […]
Dubai-born start-up CAFU, the region’s first on-demand fuel delivery service app, announced the appointment of Clare Holburn-Archer as its Chief Marketing Officer (CMO). Heading up CAFU’s marketing team, Clare is charged with overseeing the planning, development and execution of the organization’s strategic marketing program. With CAFU recently announcing that it is expanding into Oman by […]
With more channels, and touchpoints available for customers to interact with a brand, marketers’ task has never been more complicated. Vikram Krishna, Executive Vice President, Head of Group Marketing & Customer Experience, explained how marketers can resolve these complex issues. “What do we need to do differently to win market share while dealing with the […]
