DeepIntent Expands Inventory Marketplace with Vistar Media Partnership
The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.
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DeepIntent, the healthcare demand-side platform (DSP), has announced a partnership with Vistar Media, the provider of technology solutions for digital out-of-home (DOOH), bringing Vistar’s premium inventory directly into the DeepIntent DSP.
The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences, optimisation and measurement capabilities.
As digital out-of-home continues to reshape how brands engage audiences in the physical world, healthcare marketers are increasingly looking to extend omnichannel campaigns beyond traditional digital environments.
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Through this partnership, advertisers can seamlessly activate Vistar’s extensive DOOH inventory alongside their existing DeepIntent campaigns, reaching healthcare audiences across premium screens in high-impact environments, including transit hubs, retail locations, office buildings, and airports.
In addition, advertisers will now have additional access to point-of-care inventory, reaching patients and providers during the key moments surrounding important health conversations.
Paired with the recent announcements of EHR partners, Lane4 and OptimizeRx, and the point-of-care app epocrates, DeepIntent continues to expand its marketplace offerings for healthcare marketers.
“Healthcare marketers are looking for ways to connect with audiences across every meaningful moment of the consumer journey,” said Nicole Alfonso, VP, Media Partnerships, DeepIntent.
“By bringing Vistar’s premium digital out-of-home inventory into the DeepIntent platform, we’re making it easier for advertisers to activate high-impact omnichannel campaigns while leveraging the healthcare data, optimisation, and measurement capabilities that drive better outcomes.”
Driven by the rapid adoption of digital screens and programmatic buying, out-of-home advertising continues to reach new milestones.
According to the Out of Home Advertising Association of America (OAAA), US out-of-home advertising set a record $9.46 billion in revenue in 2025, fueled largely by continued growth in digital out-of-home advertising.
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“Programmatic digital out-of-home continues to play a larger role in omnichannel media strategies, and healthcare marketers are no exception,” said Stephen Thomas, VP, DSP Partnerships, Vistar Media.
“We’re excited to partner with DeepIntent to make our premium inventory easily accessible within its healthcare marketing platform, helping advertisers extend their reach into high-impact environments while maintaining the precision and efficiency of programmatic activation.”
Designed specifically for healthcare advertisers, the new offering provides:
- Premium DOOH Scale: Access to one of the world’s largest digital out-of-home marketplaces across thousands of premium screens.
- Streamlined Activation: Launch DOOH campaigns directly within the DeepIntent DSP alongside existing omnichannel media.
- Healthcare Precision: Combine premium inventory with DeepIntent’s privacy-safe patient and provider audiences and optimisation capabilities.
- Performance-Driven Measurement: Optimise campaigns using DeepIntent’s healthcare-specific performance framework to drive meaningful business and health outcomes.
- Point-of-Care Inventory: Access to point-of-care inventory through Vistar Media publisher partners to reach healthcare professionals and patients in environments where medical decisions and personal care are relevant.
“Omnicom Media and Outdoor Media Group are committed to identifying innovative solutions that make every channel measurable against real business outcomes, not just impressions,” said Faryn Brown, Vice President, Addressable, Omnicom Media.
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“We have a valuable strategic partnership with T-Ads that continues to evolve to meet client needs. DOOH historically has been underleveraged in healthcare due to targeting and measurement gaps.”
“And integrating VISTAR’s premium DOOH inventory into the DeepIntent platform will give healthcare marketers the ability to run this channel with the same rigour as the rest of their omnichannel plan and measure it against the KPIs that drive better patient outcomes.”
