We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.
The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.
By compressing insights, creative testing, and journey orchestration, brands can boost effectiveness, build a culture of experimentation, and unlock self-funding growth flywheels that drive profit impact beyond cost savings.
Tealium Co-Founder Ali Behnam explains why real-time orchestration, smarter governance, and CDPs as AI guardrails are key to turning insights into impact.
Tightening privacy laws, the rise of AI, and the shift of customer data into operational systems are redefining how brands build trust and deliver seamless experiences across marketing, service, and operations.
From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.
Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs.
Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us? Breaking News! Marketing and data teams are happily working together—this shouldn’t be news, but most companies’ marketing and data teams operate in two different worlds. Since organisational silos exist in every business, why should […]
CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access. Customer Data Platforms are specialised systems whose purpose is to collect a company’s customer data from all sources, […]
Acquia CDP supports composable data strategies with expanded integrations and more ways to access analytics and insights Acquia, the open digital experience company, introduced enhancements to its customer data platform (CDP) that deepen support for enterprise marketing teams. The new capabilities expand how marketers and data scientists can work with information managed by Acquia CDP […]
