CDP

The acquisition by Supermetrics will introduce integrated features for both platforms, including AI Agent–powered workflows that automate data analysis, journey optimisation, and activation across channels.

Chuck connects directly to a user’s Databricks environment, leveraging native compute and LLM endpoints to execute high-impact workflows like identity resolution, compliance tagging, and data profiling.

In 2025, the gravitational centre of the martech universe is undergoing a quiet but powerful realignment. While some platforms remain steadfast, others are receding—or even collapsing under their own weight…

Amplitude’s sales teams will recommend Twilio Segment for customers needing a complete customer data platform (CDP), while Twilio’s teams will point to Amplitude for digital analytics needs.

Brit clothing brand Ben Sherman has partnered with Ometria for its customer data and experience platform.

Real-Time CDP Collaboration is purpose-built for brands to connect and collaborate on first-party data.

AI Decisioning works with all existing enterprise data and marketing platforms.

Hightouch is a Composable CDP that empowers companies to activate their data warehouse to power personalised marketing and business operations.

Hightouch and Databricks will empower retailers to build and activate self-service AI-enhanced custom audiences.

Antsomi CDP 365 on LINE OA leverages LINE, which covers 80% of Thailand’s population, as a potent platform for helping brands collect and utilise data.