CDP

This collaboration empowers not just ease of use, but also unparalleled security and governance, to deliver exceptional customer experiences and drive remarkable ROI.

This strategic move is aimed at leveraging the billions of data points in the WebEngage CDP to enable clients with comprehensive best-in-class verticalised analytics and AI-driven solutions.

The strategic partnership will see blink leverage WebEngage’s cutting-edge solutions to drive one-on-one customer engagement and deliver superior app-based experiences to its vast user base in Mauritius.

This partnership represents MetaRouter’s and GrowthLoop’s shared commitment to delivering unmatched value to marketers and privacy stakeholders.

Customer Data Platforms have always helped brands and marketers to strategise their marketing efforts. Explore these 8 CDP innovations in 2023 that will be insightful to integrate into your Martech stack.

The Non-Customer Entity Data feature is a transformative approach that broadens the scope of data integration beyond traditional customer-centric identifiers.

Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs. 

CDPs revolutionise marketing by unifying customer data, enabling real-time insights, and empowering tailored customer journeys. David Raab, Founder of CDP Institute, clears the air on CDP functionality, activation capabilities, and use cases for a seamless digital experience.

Composable customer data platforms are bringing marketing and data teams together. Are the Channel and Platform eras of MarTech behind us?   

CDP is an essential part of GDPR compliance, helping companies identify and use customer data in a compliant manner. Beyond GDPR, CDPs help companies access and use first-party data as third party data becomes harder to access.