The new set of media metrics enable marketers to directly tie media exposure to consumer purchases. Affinity Solutions, a consumer purchase insights company, has launched Comet, an intelligence platform that uses consumer purchase signals as the source of truth for marketing outcomes. Comet delivers a complete view of consumer spending fueled by Purchase Media Metrics […]
Annalect, Omnicom Group’s data and analytics division, announced a multi-year agreement with Affinity Solutions to integrate retailer purchase transactions into Omni. Omni is the industry’s leading open operating system helping marketers orchestrate better outcomes. It has been rolled out across more than 100 markets around the world. Affinity Solutions is the most authoritative provider of […]
Affinity Solutions is partnering with Zartico to give destination marketing organisations real-time visibility into visitor spending. The pairing of Affinity’s real-time purchase insights platform with Zartico’s Operating System allows destination marketing organisations to gain real-time visibility into the purchase behaviour of nearly 94 million consumers who spend more than $650 billion annually. The synergy will […]
