AI Advertising

The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.

Ad EnGage Optimize gives brands and agencies the power to autonomously optimise frequency, creative rotation, audience targeting, and media planning in-flight.

NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.

Connecting Decision Fabric to AgenticOS provides partners with access to the full weight of the infrastructure and intelligence behind PubMatic’s OS for agentic advertising.

The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.

Project Gravity enables signal monetisation and identity resolution, enabling advertisers to optimise campaigns for targeting, suppression, frequency-capping, and more in a privacy-compliant manner.

R-ads is built on a simple premise: when an ad can move, react, and hand someone a sample, every impression becomes an interaction.

Triple Whale's new offering provides ecommerce brands with AI they can trust to get work done across their business, grounded in a single source of truth.

The expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on Meta.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.