The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.
By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.
New capability by StackAdapt helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control.
The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.
The B2B solution enables users to target high-value audiences based on account lists and firmographic and persona-level data. StackAdapt, providers of a self-serve programmatic advertising platform, introduced a self-serve, in-platform B2B solution for account-based marketing targeting and measurement, It enables users to target high-value B2B audiences based on account lists and firmographic and persona-level data. […]
StackAdapt, a self-serve programmatic advertising platform provider, is now offering a digital out-of-home (DOOH) channel through a partnership with Vistar Media. DOOH includes billboards, wallscapes, posters, and place-based media in convenience stores, medical centres, salons and other venues. Clients can choose specific locations where they’d like to show their ads in a DOOH ad slot […]
As your business expands, you’ll need to update your business procedures and strategies to keep up with the changes to maximise efficiency. For instance, when analysing its advertising technology (AdTech) strategy, the company should be strategic about each new move it makes — how the tools will help them to automate tasks to make ads […]
