StackAdapt

StackAdapt continues to expand its ChatGPT Ads integration as part of its broader approach to bringing emerging advertising environments into a unified platform.

The report findings reveal where marketers are willing to let AI recommend, prepare, optimise and act, and where human oversight remains essential.

The Economic Impact Report by StackAdapt goes beyond traditional media metrics and post-campaign economic studies to link media exposure to actual consumer spending.

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

The biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt.

By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.

New capability by StackAdapt helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control.

The partnership provides seamless integration with the ability to create targeting and retargeting campaigns.

The B2B solution enables users to target high-value audiences based on account lists and firmographic and persona-level data. StackAdapt, providers of a self-serve programmatic advertising platform, introduced a self-serve, in-platform B2B solution for account-based marketing targeting and measurement,  It enables users to target high-value B2B audiences based on account lists and firmographic and persona-level data. […]

StackAdapt, a self-serve programmatic advertising platform provider, is now offering a digital out-of-home (DOOH) channel through a partnership with Vistar Media. DOOH includes billboards, wallscapes, posters, and place-based media in convenience stores, medical centres, salons and other venues. Clients can choose specific locations where they’d like to show their ads in a DOOH ad slot […]