advertising measurement

The launch builds on Cint’s introduction of in-flight outcomes measurement earlier this year and expands access to the capability through Study Creator.

Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.

Built in partnership with LiveRamp, the solution gives advertisers a single, deduplicated view of incremental sales impact across channels, including Meta.

The partnership is structured through Adobe Global, extending the capability across Adobe Advertising DSP’s global advertiser base.

The Economic Impact Report by StackAdapt goes beyond traditional media metrics and post-campaign economic studies to link media exposure to actual consumer spending.

The capability, available in Jamloop’s self-serve platform, uses a household-level holdout methodology to create a more controlled test of CTV performance.

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

The partnership also helps advertisers close the loop by measuring the same target audience identified through Affinity’s purchase insights.

The InMarket-Basis partnership turns the existing integration into a full-funnel solution, linking ad exposure to real-world visits and sales across retailers and RMNs.

PayPal Ads ID provides deterministic identity from verified PayPal and Venmo accounts, making it available to ad tech partners to improve ad relevance and performance.