Media Measurement

Roku is bringing its TV data into Blu, expanding the platform's ability to connect viewing insights with cross-channel planning, activation and optimisation.

The solution combines Meridian's open-source marketing mix modeling framework with Circana's first-party data, AI capabilities and deep measurement expertise.

By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.

The partnership brings independent verification to Big Happy's DOOH campaigns, giving advertisers the same accountability they expect from digital and mobile advertising.

The combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.

Through Cross-Media Intelligence, marketers can unlock insights by incorporating Meta campaign data into broader cross-media measurement workflows.

The Economic Impact Report by StackAdapt goes beyond traditional media metrics and post-campaign economic studies to link media exposure to actual consumer spending.

Ad Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.

Incrementality has become the benchmark for proving media effectiveness, but marketers still need attribution, MMM and performance analytics to understand why campaigns succeed or fail.

Industry leaders from Kevel, DG Media Network and The Trade Desk discuss why the future of retail media lies in unified decisioning, connected measurement and commerce data.