StackAdapt Announces AI Capabilities through Ads in ChatGPT Pilot

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StackAdapt, the AI advertising and orchestration platform, has shared that it is offering advertisers access to ads in ChatGPT. This capability helps advertisers deliver messages that are useful and timely as customers are exploring options, comparing choices, and making decisions.

As a technology partner supporting advertising in ChatGPT, StackAdapt is enabling advertisers to test and learn in an early-stage environment and provide feedback to help shape this new ad channel as it continues to evolve. 

Unlike traditional awareness or lower-funnel performance channels, ads in ChatGPT are clearly labelled and separated from responses, and are shown based on the context of a user’s conversation.

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This creates an opportunity for advertisers to:

• Reach people during active exploration and comparison.
• Deliver messaging aligned with real-time conversational context.
• Influence decision-making early in the discovery process.

By engaging people during AI-powered research flows, advertisers can extend their programmatic strategies into high-intent moments. 

As ChatGPT becomes a starting point for product discovery, advertisers are beginning to explore ads as a complementary discovery channel. By participating in early testing, advertisers can better understand how to show up in conversational environments and apply those learnings to their broader strategies.

While OpenAI supports multiple buying pathways, StackAdapt delivers a bespoke approach to activating ads in ChatGPT, including:

• Vertical Specialisation: Deep industry knowledge across B2B, retail, CPG, e-commerce, travel, education, and more
• Cross-Channel Orchestration: Activation across CTV, display, native, and performance channels within a unified platform
• Managed Service and Scalable Execution: Strategic guidance, creative optimisation, and operational support to drive performance
• Brand Safety and Quality Controls: In-house review processes and inventory standards help ensure messaging is appropriate, relevant, and aligned with the context in which it will appear

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“Conversational AI is rapidly becoming a new touchpoint in the customer journey,” said Yang Han, Co-Founder and CTO at StackAdapt. “Our focus is helping advertisers participate in those moments in ways that are relevant and thoughtfully integrated into a broader AI-powered marketing strategy.”

Conversational AI represents a shift in how consumers gather information and evaluate options. As AI-driven research complements traditional search and browsing behaviour, advertisers must evolve their strategies accordingly. 

By combining ads within ChatGPT with omnichannel execution, advanced contextual strategy, and AI-driven optimisation, StackAdapt enables marketers to engage audiences at pivotal decision-shaping moments.