Europe

The research report examines how app marketers in Europe are rethinking growth, retention, customer engagement, and discovery in an AI-led landscape.

Martechvibe has launched research for the 2026 State of App Marketing report. The study will delve into current growth challenges, how marketers are dealing with changing customer preferences, and evolving data regulations.

Europe and UAE will see a surge in deployment of advanced video technologies according to new research conducted by the global market intelligence firm IDC and sponsored by Milestone Systems.* The research revealed key findings including industry plans, challenges, and opportunities for video technology investments. Technology developments in artificial intelligence, image processing, cloud computing, and […]

Drift, a B2B Conversational Commerce provider, recently announced its expansion into Europe, Middle East and Africa (EMEA), debuting the company’s first data centre in the region. Showcasing continued customer growth, Drift’s EMEA customers have seen a 47 per cent increase in annual recurring revenue (ARR) year-over-year, demonstrating the value of connecting with buyers on their […]

Adobe commissioned Incisiv to assess the state of personalisation in the Retail and Travel industries across North America, Europe and APAC. The analysis was conducted between May 2021 – June 2021.  The report found that only 37 per cent of firms personalise more than half of their shopper journey.  Personalising the shopper journey is an […]

IRI announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately. In this role, Jarvie will drive strategy, commercial activity operations and financial performance for the EMEA region, and oversee its assets, alliances and partnerships. Jarvie will also join IRI’s Executive Leadership Team. “We are thrilled […]

Salesforce, the global leader in CRM, announced a Global Advisory Board to provide strategic guidance and support the company’s growth into international markets. Salesforce aims to position the business software company as the trusted digital advisor to CEOs and leaders around the world. Last year, Salesforce announced an EMEA Advisory Board, chaired by President and […]