loyalty programs

Layal Akouri explains how authentic engagement, premium positioning, and customer-centric innovation drive sustainable growth and loyalty in competitive markets.

Through its partnership with Adobe, utilising its AI and creative technologies, Tesco aims to accelerate the personal engagement and service it offers customers.

ZeMing Chan explains how multi-layered user insights, creative experimentation, and iterative validation improve product hit rates and drive meaningful customer engagement.

The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.

Ramadan brings a surge in sales, but how can brands retain customers after the festive season? Discover data-driven strategies from Gameball and Braze to transform short-term shoppers into long-term loyal customers.

Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce Web3 Customer relationship management software firm Salesforce has launched Salesforce Web3, an NFT management platform to help its clients create token-based loyalty programs.  Businesses can mint and sell NFTs, monitor blockchain activity, and view real-time customer data on Salesforce […]

How do traditional rewards differ from intelligent loyalty programmes? Traditional rewards programmes are often card-based and provide customers with tangible benefits – a free item with each purchase or a reward for return visits. The psychology is simple – the more you spend, the more points you earn. While these are relatively easy to implement, […]

Brands are increasingly switching to intelligent loyalty programs, focused on tailor-made, exclusive CX and using technology for greater efficiency. Are traditional rewards-based loyalty programmes passé? The American Express SmartEarn Credit Card gives you some cashback as a welcome gift if you spend a certain amount during the first 90 days. Then, you earn Amazon or […]

Marketers who rely on the same strategies from the pre-pandemic world will fall behind. How do you perceive customer loyalty today? It’s common knowledge that building brand loyalty starts with a great product that meets rational needs and builds brand trust. And those who talk about loyalty as just a program, fail to capture the […]