Guideline Adds Advanced Digital Metrics to its Ad Intelligence Suite
New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.
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Guideline has added Advanced Digital Metrics to its Ad Intelligence Suite, expanding ad spend and pricing capabilities with new benchmarks around campaign sizing, added-value inventory, and CPM ranges.
Reported from billing actuals across publishers, product categories, and ad types, and built on a dataset representing more than $115 billion in cross-media annual ad spend, the new module gives media buyers and sellers a deeper, shared view of digital buying dynamics:
- Campaign Size Benchmarks shows the average, low, and high monthly spend as well as duration mix of digital campaigns by product category and media owner, providing a unique competitive analysis around campaign construction and allocation.
- Multi-Metric CPMs extends Guideline’s long-standing eCPM reporting with low, median and high benchmarks, delivering the full pricing range across publishers and ad types.
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- Added-Value Impressions maps where bonus inventory concentrates, what’s its dollar worth potential in the available market, and how it impacts strategic partnership decisions.
“As digital media grows more fragmented, our customers need a clearer, more accurate view of the market to plan and negotiate with confidence,” said Vincent Mifsud, CEO of Guideline.
“Advanced Digital Metrics continues our commitment to innovating and providing great products to our customers. This new product release provides further intelligence and accuracy to the digital ecosystem, turning what were once blind spots into benchmarks that the industry can trust.”
