campaign measurement

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

New capabilities by DoubleVerify enable advertisers to avoid unsuitable content before ads are served, giving brands greater control and driving stronger performance on Threads.

By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

By integrating directly with YouTube’s Creator Partnerships API, impact.com helps brands move from fragmented workflows and estimated metrics to a unified, data-driven approach.

AppsFlyer has announced the upcoming launch of a new predictive analytics solution PredictSK, which will be a part of its robust SKAdNetwork suite – SK360. The new product will be available after Apple starts enforcing its AppTrackingTransparency framework in early spring. The SK360 suite will continue to support the ecosystem throughout Apple’s upcoming privacy updates. […]