Advertising Analytics

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

Guideline's transaction-level spend intelligence provides agencies, brands, and investors the data they need to track actual Advertising market performance.

Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.

BEx provides real-time visibility across sales, advertising and inventory, providing greater transparency into brand performance

MarketCast announced the acquisition of Phoenix Marketing International, a research and analytics provider that specialises in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released ads to measuring how ads influence consumer […]