Advertising Analytics

Guideline expands data coverage across Programmatic Direct and retail media, making insights accessible through its AI Agent and MCP Server technology.

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

Guideline's transaction-level spend intelligence provides agencies, brands, and investors the data they need to track actual Advertising market performance.

Unlike traditional approaches that rely on rigid, macro-level testing frameworks, Northbeam Incrementality uses granular first-party data from its MTA system to design and run experiments tailored to each business.

BEx provides real-time visibility across sales, advertising and inventory, providing greater transparency into brand performance

MarketCast announced the acquisition of Phoenix Marketing International, a research and analytics provider that specialises in advertising measurement. With Phoenix, MarketCast is accelerating its advertising effectiveness expertise, and gaining a powerful portfolio of research products that span the entire advertising lifecycle, from identifying what consumers think about pre-released ads to measuring how ads influence consumer […]