Media Buying

Pixie analyses content patterns to identify channels exhibiting AI slop, while Famous Birthdays’ data provides an additional layer of human creator verification.

Mobius helps advertisers generate ad experiences that engage consumers and drive full-funnel outcomes across brand and performance objectives within a single system.

The integration will connect Prisma Direct with WBD’s ad tech system, streamlining how advertisers transact across WBD’s premium, culture-defining portfolio.

The expansion adds deal-based buying, allowing advertisers to execute programmatic guaranteed and private marketplace deals alongside open market buys.

AAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimise their total TV spend in one place.

The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.

The acquisition is an important step in NCM’s growth strategy and will help expand its premium video and digital OOH advertising platform.