Media Buying

Reach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.

The approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.

The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.