Media Buying

Magnite is also expanding its buyer agent and seller agent capabilities, and is testing with partners including dentsu and DIRECTV Advertising.

The latest Yieldmo innovation helps brands activate high-intent audiences with URL-level transparency and adaptive AI-powered media optimisation.

The partnership also helps advertisers close the loop by measuring the same target audience identified through Affinity’s purchase insights.

The partnership accelerates InMobi Advertising’s broader Ad Experiences strategy, which packages inventory, targeting, and measurement into outcome-engineered solutions.

NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.

The launch also marks Cadent's expansion of its broader suite of predictive AI capabilities to help advertisers unlock more effective campaign performance.

By embedding agentic AI across the platform, Maverick AI agents serve as an operational thread connecting every stage of the campaign lifecycle.

The integration will allow advertisers and agencies running campaigns via Azerion's Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.

Reach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.

The approach, developed in collaboration with The Trade Desk, is designed to help advertisers improve cost efficiency in CTV while preserving the premium media quality and performance standards associated with the channel.