Media Buying

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimise their total TV spend in one place.

The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.

The acquisition is an important step in NCM’s growth strategy and will help expand its premium video and digital OOH advertising platform.

The Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.

New offering by Adswerve gives brands and agencies access to curated, high-quality inventory through a single, expert-led team.

Powered by AI agents, StackAdapt’s Ivy Studio helps marketers move from business goals to business outcomes faster.

The partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.