Guideline

The new AI Ingestion Agent reads media plan spreadsheets in any format and turns them into clean, governed data in seconds.

WRAP Cloud is bringing trusted TV and CTV audience analysis to a modern SaaS platform, AI-enabled through MCP and embedded agentic workflows.

Guideline Signal gives investment professionals ticker-level advertising data, KPI forecasts and market intelligence ahead of quarterly earnings.

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

Guideline's transaction-level spend intelligence provides agencies, brands, and investors the data they need to track actual Advertising market performance.

Unlike traditional market intelligence built on estimates or panels, Local Dynamics Quarterly is powered by real transaction-level data.

Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.