Guideline

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

Guideline's transaction-level spend intelligence provides agencies, brands, and investors the data they need to track actual Advertising market performance.

Unlike traditional market intelligence built on estimates or panels, Local Dynamics Quarterly is powered by real transaction-level data.

Built on the MCP, an open standard that has rapidly emerged as the universal language for agentic AI connectivity, the new server is available now and represents the first in a series of MCP capabilities from Guideline.