Media Planning

Audience Insights simplifies campaign intelligence, helping advertisers look beyond delivery metrics to better understand the audiences they reach.

The new AI Ingestion Agent reads media plan spreadsheets in any format and turns them into clean, governed data in seconds.

The capability brings together Acxiom, Omni, and Rembrand's VISTA platform, with access to premium inventory from major media partners

CTV Planner enables brands to build CTV strategies based on the specific realities and opportunities of each market.

WRAP Cloud is bringing trusted TV and CTV audience analysis to a modern SaaS platform, AI-enabled through MCP and embedded agentic workflows.

Clicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.

Adaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.

New digital pricing and spend benchmarks by Guideline add insights into campaign sizes, CPM ranges and added-value inventory across the digital advertising market.

As brands continue to prioritise audience-first planning and account-based marketing (ABM), ABM Matcher bridges the gap between digital targeting and real-world media.

By introducing a creative-side attention metric into the planning process, IAT helps advertisers make more informed decisions about where and how their campaigns should run.