Media Planning

Combining an audience-first data model with agentic capabilities, SONA identifies and activates personas often overlooked by traditional approaches.

The new features span campaign planning, guaranteed delivery, and measurement, closing key operational gaps in how pDOOH is planned, bought, and measured.

Ad EnGage Optimize gives brands and agencies the power to autonomously optimise frequency, creative rotation, audience targeting, and media planning in-flight.

Reach Index Optimization (RIO) automatically directs media dollars toward TV placements with the highest concentration of a brand's target audience.

NeuroX brings built-in intelligence to programmatic infrastructure, unlocking incremental reach and stronger outcomes across web and CTV.

Through the relationship, NIQ and Stirista will enhance their abilities to develop robust audience definitions, improve campaign planning, and support marketing performance across channels.

DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.

The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.

Basis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.

Nexxen TV: TV for Today provides audience discovery, planning and activation cohesively across linear and CTV, along with specific budget allocations, to meet the needs of advertisers.