adtech

The launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.

The format makes audiences active on Facebook, Instagram, X, and other social feeds available within the PropellerAds platform, with supply aggregated through its partners.

New IAS Pulse solution closes the transparency gap, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build partnerships.

The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.

The integration embeds Gracenote content intelligence directly within PubMatic's platform for activation across premium streaming inventory.

Creative Advisor brings predictive intelligence to the creative process, helping advertisers evaluate and optimise new TV creatives before media spend begins.

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

MNTN’s new HubSpot integration brings CTV attribution directly into downstream revenue reporting, enabling Business-to-Business advertisers to tie TV campaigns to measurable revenue.

Viant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.

Powering TL Direct is TL Spark, TripleLift's intelligence layer that orchestrates supply, creative, audiences, measurement, and performance as a single unified system.