adtech

As automation takes on more of the ad-buying process, audience data gaps can leave marketers reaching people far removed from their original campaign brief.

Knowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.

Audience Insights simplifies campaign intelligence, helping advertisers look beyond delivery metrics to better understand the audiences they reach.

New measurement methodology by Intent IQ reveals significant accuracy gaps among identity providers and provides a transparent framework to independently evaluate results.

Insights Studio connects MediaRadar's intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve.

Magnite Orchestration standardises supply-side intelligence across streaming, linear TV, audio and display, creating a neutral activation layer for agents.

The partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.

The collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio's broader agentic AI strategy.

The new integration makes Wunderkind's premium publisher inventory directly available to Amazon DSP and APS TAM and Unified Ad Marketplace (UAM) bidders.

The new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.