Healthcare Marketing

GrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.

“Healthcare is one of the most complex categories because the buyer, the influencer and the user are often different people,” says Dr Jaslyin Qiyu, a marketing and customer experience leader formerly at Cigna Healthcare. She explains what that means for how marketers use data and automation.

New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

Doceree adds three more channels to real-time clinical orchestration, offering the industry an alternative to the weeks-old claims data it still runs on.

The partnership allows healthcare marketers to reach patients and providers through DOOH while using Vistar’s inventory alongside DeepIntent’s healthcare audiences.

Pulse Media integrates with the Pulse Engagement Cloud, giving pharmaceutical marketers a unified platform to plan, execute, and measure omnichannel campaigns.

With Hatch, marketers, planners, and traders can ask questions, size audiences, monitor delivery, and act on live campaign data, all through natural conversation.

HCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.

As healthcare digital advertising nears the $30 billion threshold, Ben Miles and Jason Powers explore how privacy-safe attribution is transforming local trust from an awareness metric into a measurable business outcome.

Helix AI enables marketers to evaluate campaign performance through natural-language querying and optimise those campaigns in real-time.