DOOH

DOOH adoption is accelerating, with 68% of planners increasing usage and 61% planning higher investment, yet 58% still cite measurement as the biggest barrier to scaling spend.

The acquisition combines Adsmovil’s retail media, mobile and DOOH capabilities with MiQ’s AI-powered operating system to serve global brands across the region.

Charles F Manning, Chief Executive Officer & President, Kochava, reveals how the convergence of mobile, CTV, and DOOH is redefining measurement, media optimisation, and customer engagement for global brands.

StackAdapt, a self-serve programmatic advertising platform provider, is now offering a digital out-of-home (DOOH) channel through a partnership with Vistar Media. DOOH includes billboards, wallscapes, posters, and place-based media in convenience stores, medical centres, salons and other venues. Clients can choose specific locations where they’d like to show their ads in a DOOH ad slot […]

The first fully Digital Out-of-Home (DOOH) partnership focuses on bringing premium, relevant advertising to the local Emirati communities. Yazle –a global digital media company specialising in innovative and creative digital advertising campaigns, has signed an agreement with Aswaaq, the local brand delivering a retail experience in a friendly shopping environment. The agreement entails Yazle providing […]

INEO Tech, the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a programmatic partnership with Broadsign, a platform provider for digital-out-of-home (DOOH) programmatic advertising. With this agreement, advertisers and media buying agencies who utilise Broadsign’s Reach platform will gain access and be able to purchase ad […]

AXES.ai has concluded a global strategic alliance with Hivestack, an independent programmatic digital out-of-home (DOOH) ad tech company. This partnership will enable AXES to connect the Hivestack supply-side platform (SSP) to the AXES omnichannel demand-side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES […]

Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad tech company, recently announced a strategic global partnership to connect their industry-leading technologies, and enable premium, programmatic DOOH cross-channel media campaigns on a global scale. Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform […]

INEO Tech, the innovative developer of the INEO Media Network, a digital advertising and analytics solution for retailers, announced a partnership with Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH). With this agreement, all of the digital display screens in the INEO Media Network, including those in INEO’s patented INEO Welcoming Systems, […]

Precisely announced the launch of Dynamic Demographics, a new data offering that combines the power of Precisely’s rich portfolio of location data with time-based mobile location data. This combination allows businesses to better understand human mobility and how the population and business opportunities within an area changes as people move from one location to another […]