You get cited for what others say about you as much as for what you say as a brand. Answer engines lean on the same authority signals but draw from a narrower set of sources they already trust. “I’d resist treating AEO as an independently dialable lever: citation frequency is now a lagging consequence of authority,” says Jason Huan, CMO at Endowus.
Powered by Movable Ink's MCP Server and complemented by a growing set of specialised AI assistants, the launch advances the company's Programmatic CRM approach.
Getfluence and OtterlyAI help brands turn AI search insights into targeted editorial placements and stronger visibility.
Omneky’s new evaluation suite assesses brand fit, creative execution, and whether an ad is ready to run.
Snappy AI analyses an advisor’s authorised campaign activity, audiences, results and account setup alongside Snappy Kraken’s marketing expertise.
New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.
Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.
Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.
Core connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.
Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.
