Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.
Jasper’s new autonomous GEO capabilities help brands analyse, optimise, and continuously improve how they appear across AI-powered discovery platforms.
AI-driven marketing demands better data than fragmented stacks can deliver. Max Groth of Decentriq explains how data clean rooms close the gap—with outcome evidence from two published campaigns.
New Vidmob360 platform connects creative performance data to the tools, agents, and AI systems where brands and agencies actually work.
The partnership integrates Kartel into HorizonOS, enabling clients to see how creative execution connects to audience response and campaign performance in real time.
Brands can easily build custom audiences based on Gopuff's rich first-party data to power more personalised, relevant, and effective advertising campaigns.
Whalar Group will enter a three-year strategic partnership with Accenture Song focused on driving innovation in the creator economy and granting access to the wider Whalar Group.
With automated trafficking, Clinch supports a truly automated end-to-end workflow, connecting audience-informed creative development directly to campaign activation in Amazon DSP.
By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.
The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.
