AI marketing

Hightouch Agents is a purpose-built AI platform that helps marketers move faster across research, planning, execution, and reporting with full context from the data warehouse and marketing stack.

Through this new connection, PMG enables brands to integrate retail, marketplace, and digital commerce data directly into Alli — linking marketplace sales intelligence from platforms like Amazon directly to the point of media activation.

The partnership is centred around building an AI and data platform that offers clients a fast path to a central source of marketing and advertising targeting information, unlocking new ROI for corporate marketers.

The investment, led by Goldman Sachs Alternatives and A91 Partners, will strengthen MoEngage's position across North America and EMEA, amid growing global demand for next-generation AI-powered marketing technology.

Using Thryv’s AI-driven automated software, home service businesses can market their services to high-intent prospects and accelerate revenue growth.

The Wunderkind Audiences for Meta integration delivers higher match rates, lower CAC, and smarter orchestration across email, text, and paid social.

Trained on campaign data from creators, social posts, Linkin.bio transactions, and influencer-driven purchases, Later EdgeAI enables performance prediction, confident creator selection, and measurable results across the purchase funnel.

The Launchpad solution delivers paid media planning and management across platforms, leveraging smart automation, streamlined workflows, and structured client engagement to ensure rapid execution and consistent results.

Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

By bringing these technologies together, Optimizely and Google Cloud are tackling two of marketers' biggest hurdles—fragmented customer data and the difficulty of personalising content at scale.