AI marketing

The acquisition will complement Insider One's position as the most complete agentic platform for autonomous, end-to-end customer engagement.

New capability lets marketers analyse performance, uncover revenue opportunities, and create campaigns directly through the Omnisend app in ChatGPT — without switching tabs or learning a new interface.

A new Jellyfish report positions Generative Engine Marketing as a critical framework for brands adapting to AI-driven discovery, conversational search, and LLM-led purchasing journeys.

The ChatGPT integration is part of a broader wave of innovations in GenStudio for Performance Marketing — all designed to give marketers continuous control over performance, not just campaign launches.

With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO, and ASO.

The solution will feature seamless data exchanges between Adobe products, Omni's powerful connected platform layer and its agentic infrastructure, delivering predictive growth at enterprise scale.

New AI agent, audience activation capabilities, and Command Center by Iterable help marketers deliver more relevant experiences, optimise performance, and maintain trust across channels.

The collaboration will enable Xfinity to design and build technology solutions that will scale creative production while strengthening a cohesive and consistent brand identity.

New innovations across Adobe Commerce, Adobe LLM Optimizer and Adobe Brand Concierge will help brands improve AI visibility and deliver engaging experiences that boost engagement.

Marketers can seamlessly bring their Canva designs into Klaviyo to personalise, refine, and deliver customer experiences at scale.