AI marketing

Omneky’s new evaluation suite assesses brand fit, creative execution, and whether an ad is ready to run.

Snappy AI analyses an advisor’s authorised campaign activity, audiences, results and account setup alongside Snappy Kraken’s marketing expertise.

New self-service workspace by PulsePoint helps health marketers connect HCP intelligence directly to DTC audience strategy.

Lifecycle Intelligence helps marketers better understand customer behaviour, value and product interests throughout their journey.

Mojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.

Core connects directly to a business's operational data, including services, pricing, and past campaign performance, and applies that context across advertising, SEO, and website work.

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.