AI marketing

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

Yext adds brand-level AI visibility and AEO optimisation to Scout and launches a new product purpose-built for SMBs.

Virtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.

Creator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.

Wavelength drafts the campaign, builds the segment, and catches the broken journey before a marketer has even started planning.

LTK’s new conversational experience helps marketers turn business objectives into actionable creator campaigns.

Featured’s GEO Audit also identifies a distinct type of visibility gap: an AI engine may cite a brand’s own website as a source without mentioning the brand in its answer.

Agent Studio gives marketing teams a shared foundation of business context, delegates manual execution to AI agents, and lets them coordinate work across the organisation.

These capabilities are now available through AnyAI Agent, the company’s enterprise-grade agentic AI solution.

AI is reshaping performance and lifecycle marketing by automating repetitive work while shifting marketers towards strategy, context-building, creativity, and human judgment.