Vibe Integrates with Fairing for Buyer-Led Streaming TV Attribution
Fairing joins Vibe’s Attribution and Measurement integrations, connecting streaming TV campaigns with the tools marketers use to measure other channels.
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Vibe, the streaming TV ad platform built for performance marketers, has announced an integration with Fairing, the zero-party data measurement and attribution platform.
Vibe advertisers can now add their live streaming TV placements as answer options in Fairing’s post-purchase surveys, and every buyer who credits TV is sent back to Vibe as a conversion.
TV is the channel people watch but rarely click. A viewer sees a spot on the living room screen, then buys days later on a phone, and tracking-based attribution often misses the connection.
Post-purchase surveys go straight to the source: the buyer, at the moment of purchase. With Fairing and Vibe, those answers stop living in a separate survey dashboard and start working as campaign data, down to the channel and program a buyer remembers.
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“Brands scale streaming TV when they can name what’s working. The buyer’s own answer, down to the exact channel or placement, is evidence you can budget against,” said Matt Bahr, Co-Founder and CEO of Fairing.
“Because Vibe’s campaigns populate our survey automatically, the answer options change whenever the media plan does, and our customers get placement-level evidence with far less manual upkeep. What buyers name helps decide which placements rightfully earn the next dollar.”
With Fairing and Vibe, advertisers can:
- Ask about the exact placement. Live Vibe campaigns populate Fairing’s survey answer options automatically, so buyers can name the specific channel or program they saw, and the options stay current as media changes.
- Turn answers into conversions. When a buyer credits TV, Fairing sends that response to Vibe’s Conversions API as a conversion, in real time.
- Move budget mid-flight. Placement-level answers show which channels and programs buyers actually remember, so teams can shift spend while a campaign is still running instead of waiting for an aggregate TV readout.
- Compare channels on the same terms. The same buyer-reported method covers TV, paid social, search, podcasts and more, giving marketers one consistent view across their mix.
- Get a second, independent reading. Survey answers come from buyers, not tracking, so they are not affected by ad blockers, VPNs or private browsing. They sit alongside attribution models and incrementality tests as a separate read on the same spend.
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“Streaming TV should be held to the same measurement standards as a brand’s best-performing channels. The hardest part has always been crediting the purchase that happens after the screen goes dark. Fairing asks the one person who knows what drove it, the buyer, and now that answer goes straight back into the campaign,” said Arthur Querou, Co-Founder and CEO of Vibe.
Fairing joins Vibe’s Attribution and Measurement integrations, which connect streaming TV campaigns to the measurement tools performance marketers already use to judge every other channel.
