The average consumer is signed up to 16 loyalty programs, says Rachel Lynch, VP Marketing, Talon.One. For your brand to win its share of spend, you need to actively stand out and influence consumer behaviour.
Balancing privacy and personalisation in the age of hyper-personalised experiences. Learn how brands can protect consumer privacy with zero-party data and AI-ML.
ViralGains, the zero-party data gathering and advertising platform for finding, understanding, and nurturing new and returning customers, and LiveRamp, the industry’s data enablement platform, announced a partnership that will enable marketers and advertisers to extend ViralGains’ Zero-Party & VoiceAlike Audiences across more than 400 partners in LiveRamp’s digital portfolio. With a clear shift in the […]
SALESmanago, an end-to-end martech platform used by over 3000 mid-size eCommerce businesses relaunched its Customer Data Platform with a dedicated set of features enabling businesses to gather and manage zero party data. The data is voluntarily left by the customers. They are widely known as the most serious response to the challenges of the new […]
2022 is when the cookie-less future dawns on us. If I were a CMO, the first thing I would do is designate an individual internally to be solely responsible for making sure we are ready for a cookie-less future and that will be their only job between now and December 31, 2021, says Dan Levin, […]
We have seen zero, first, second and third-party data and are aware of their differences. Traditionally, marketers have used third-party data to gather customer insights, understand their needs and create personalised solutions. However, with the curtains coming down on third-party data aggregation and utilisation, marketers are forced to re-think their data collection and utilisation strategies. […]
