Streaming TV

Cint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.

Co-Managed CTV allows advertisers to maintain ownership of campaign execution while leveraging Jamloop’s media expertise when and where they need it.

As part of the collaboration, Spectrum Reach has become a partner to join DV’s Certified Transparent Streaming program, reinforcing its commitment to secure, program-level transparency across streaming TV ad inventory.

Tinuiti, an independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, Amazon, announced an agreement with Snap Inc. to become a strategic partner in the company’s growing work with independent agencies. Tinuiti will gain early and increased access to Snap Inc. tools, teams, and resources for clients including: early access and […]