Acoustic Introduces Acoustic AI
Acoustic AI proactively identifies revenue opportunities, recommends the next move and helps marketers build campaigns before customer intent fades.
Topics
Acoustic, the company in behavioural intelligence for customer engagement, has announced Acoustic AI, an agentic marketing teammate that continuously evaluates live first-party customer behaviour to identify emerging revenue opportunities and help marketers act on them in real time.
Acoustic AI represents the next phase of Acoustic’s investment in behavioural intelligence and customer engagement, evolving the platform from helping marketers understand customer behaviour to proactively identifying what deserves attention and helping them act.
Built on more than 20 years of behavioural data expertise, Acoustic AI advances the company’s vision for a unified system where customer signals, intelligence and execution come together.
ALSO READ: Your AI Isn’t Running Your Advertising. Your Team Still Is
Unlike AI tools that depend on marketers to know what questions to ask, Acoustic AI continuously evaluates customer behaviour and brings forward the opportunities that warrant action.
When it detects rising customer interest in a product while conversions lag, it quantifies the opportunity, recommends the campaign most likely to capture it and explains the reasoning behind that recommendation. It then helps the marketer build the response while keeping them in control of what is ultimately launched.
Built directly into the Acoustic platform, Acoustic AI identifies changes in customer behaviour before they appear in traditional reporting. Acoustic’s proprietary In-Market Index evaluates 27 behavioural attributes to produce a real-time intent score, revealing when customer interest is building, changing or fading.
Acoustic AI connects those signals with a brand’s product catalogue to prioritise the opportunities most worth acting on.
“Marketing technology has been built around a fundamental disconnect: marketers understand customer behaviour in one system and act on it in another,” said John Riewerts, Chief Product Officer at Acoustic.
“Acoustic challenges that model by bringing behavioural intelligence and execution together in one platform. Acoustic AI makes that unified foundation even more powerful, continuously evaluating live customer behaviour, identifying the opportunities most likely to affect revenue and helping marketers act before customer intent fades.”
ALSO READ: The Storefront is Changing. Product Data is Taking Centre Stage
What Acoustic AI provides marketers
- Notices. Acoustic AI proactively surfaces emerging customer behaviour before it appears in traditional reporting; from interest building in a product to a channel underperforming for a category or engagement fading on a top-revenue item.
- Answers. Marketers can ask product-performance questions in plain language, and Catalogue Gap Analysis returns evidence-based answers with revenue opportunities quantified down to the SKU level.
- Builds. Marketers can describe the segment, message or campaign they need, and Acoustic AI assembles it while checking compliance and opt-out language before saving.
Acoustic AI is built on the behavioural intelligence and orchestration capabilities of Acoustic Connect, the company’s flagship customer engagement platform.
By combining audience data, product catalogue insights, behavioural analytics and multichannel orchestration in a single cloud-native solution, Acoustic AI enables marketers to move directly from insight to action without switching between disconnected analytics, data and campaign tools.
Acoustic AI has already been previewed with select customers, who highlighted its ability to quickly surface meaningful opportunities and simplify campaign execution.
ALSO READ: The Shift from ‘More Partners’ to ‘Fewer, Better Ones’
“What impressed me most about Acoustic AI was the guidance. There’s so much you can do with AI capabilities built into the software we use today that the challenge becomes knowing where to focus and what to do next,” said Megan Ross, Head of Marketing, Society of London Theatre.
“Acoustic AI gives you recommendations that help answer exactly that. When I asked about engagement and conversions and discovered a data connection was missing, it didn’t just identify the gap but guided me toward what needed to happen next. That ability to turn a question into a clear next step is incredibly valuable.”
