customer data

The acquisition expands Hightouch’s integration capabilities, giving marketing teams’ AI agents more of the data they need to make decisions.

Through the enhanced integration, marketers can bring real-time SiteVibes events and data, including loyalty insights, review activity, and customer behaviour, directly into Listra.

Pér gives teams a faster path to customer insight while allowing data analysts to focus on work that requires deeper expertise.

The new marketer-facing user interface lets teams build, launch, and manage real-time website personalisation, powered by Treasure AI’s unified customer data and real-time decisioning.

These capabilities create a continuous intelligence loop across Iterable, where customer context informs each interaction and every response improves what happens next.

Brand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.

The new integration gives Klaviyo’s customers a seamless way to reach audiences on MNTN Performance TV and re-engage them across email and SMS.

Clay unifies a company's full context: CRM data, product usage, campaign engagement, calls, emails, and more.

Across the conversations at Vibe Marketing Tech Fest, Dubai, one idea surfaced repeatedly: marketing is becoming less about isolated metrics, channels and functions, and more about connecting the entire customer and business equation.

Brands need to function as a connected unit grounded in a solid customer data foundation or else they risk missing hidden signals across their organisation, says Varun Sharma, VP & Head of SAP CX – Middle East Africa, SAP.