customer data

Unlike black-box digital identity solutions built primarily for digital advertising use cases, Acxiom’s Digital Recognition solution supports integrated online and offline campaigns.

Zeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.

Personalisation used to be a campaign humans planned and a system delivered. Now it is a continuous decision an agent makes — every millisecond, across every channel, against the full depth of the profile, not the five attributes that fit in an email tool, says Rafael Flores, Chief Product Officer at Treasure AI.

The enhancements are designed to help ecommerce brands and small and mid-sized businesses scale with confidence using Mailchimp.

We need to move past the broken notion that you must choose between a legacy storage-based CDP and a modern, composable platform that only one vendor understands, says Zack Wenthe, Director of Product Marketing & Customer Data Evangelist at Tealium.

Many organisations are investing heavily in artificial intelligence to improve customer experience, but fragmented data, siloed systems and outdated infrastructure are preventing AI from delivering truly connected omnichannel CX.

Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.

From smarter identity resolution and ecommerce assistants to generative content and new disciplines like GEO, martech leaders are rethinking what personalisation, attribution, and discovery really mean in 2025.

Volatility is inevitable, says Martin Man, Partner Manager, DX EMEA at Progress, But with the right mindset and tech stack, it can be a catalyst for building more resilient, customer-centric strategies. How do teams protect data-driven marketing strategies in an evolving privacy landscape?

Functional value is now beating brand familiarity, says Sara Richter, CMO at SAP Emarsys. To rebuild loyalty, brands need to go beyond transactions and deliver relevance, recognition, and reward – in real-time. It starts with first-party data…