Attentive Launches Brand Voice 2.0

What to Read Next

1. Retail World Launches as a Global Intelligence Platform for the Future of Commerce

2. Profound Introduces Profound Index

3. Manago AI Unveils New Identity and Agentic AI Capabilities

4. ImageKit Launches Creative Automation with AI Assist

Attentive, the omnichannel marketing platform redefining how brands and people connect, has announced Brand Voice 2.0, the next generation of its generative content capabilities that gives marketers greater control over how AI-generated marketing messages are created, reviewed, and refined. 

Built into Attentive’s Brand Kit, Brand Voice 2.0 enables marketers to define brand guidelines, preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS, helping drive stronger engagement and performance without sacrificing brand integrity.

ALSO READ: Loyalty Happens When a Customer Feels Understood

Brand Voice 2.0 Gives Marketers More Confidence and Control

Brand Voice 2.0 helps marketers maintain greater control over how AI-generated content reflects their brand through:

• Centralised brand guidance organised into Identity, Personality, and Rules
• Real-time previews that allow marketers to review and refine content before it is sent
• Tools to help apply consistent brand voice across SMS, email, and RCS
• Shared brand guidance across AI Pro, AI Journeys, and AI Campaigns
• Support for human oversight and final approval workflows before content is published

“As marketers adopt AI across more customer communications, they need better control and confidence in how AI-generated content reflects their brand,” said Nakul Narayan, Chief Product Officer at Attentive. 

“Brand Voice 2.0 gives marketers direct control over the guidance Attentive AI uses to create messages, helping teams maintain a consistent brand voice while building trust and improving performance of AI-generated marketing content.”

ILIA Beauty is scaling personalised messaging without sacrificing its brand voice by using Attentive AI to drive repeat purchases at scale, achieving a 280% purchase lift and a 225x ROI from automated journeys.

“We like to speak to our customers at a mature level. We’re very promotion-averse, and we can exclude certain language to make sure we’re not saying anything that isn’t extremely held close or owned by us,” said Alexandra Salai, Director of Lifecycle Marketing at ILIA Beauty.

ALSO READ: Why Collaboration Infrastructure is Now a Marketing Priority

Continuing to Build for Marketers

Brand Voice 2.0 reflects Attentive’s continued investment in AI-powered marketing innovation that provides marketers greater confidence, control, and visibility.

Planned innovations designed to help brands improve performance and drive revenue span campaign creation and optimisation (AI Campaigns), customer insights and forecasting (Predictive Analytics), conversational reporting (Reporting Agent), unified customer data (Unified Shopper Profile), and AI integrations through the company’s Model Context Protocol (MCP) beta.