AI Content

Brand Voice 2.0 enables marketers to define brand guidelines, preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS.

The release enhances the precision of DV’s proprietary detection technology, which blends sophisticated AI-driven analysis with human oversight to identify and categorise low-quality material at scale.

AI has erased the gap between zero and “good enough,” but in doing so, it is pushing brands towards sameness. As synthetic creativity floods the market, marketers must prioritise messy, emotional, human storytelling to stand out and rebuild real connections.

It offers support for training and onboarding by providing content ideas and access to a knowledge library.