RCS

The integration also creates new opportunities for AI-driven, conversational CXs, combining RCS with the broader omnichannel capabilities of SAP Engagement Cloud.

Gupshup's Voice AI Platform resolves support calls, qualifies and converts leads, and automates operational calls such as scheduling, verification, and payment reminders.

RCS and mobile messaging are reshaping customer engagement, but Karine Terzibachi of Attentive outlines that relevance, visibility and trust will determine whether brands can turn richer messages into lasting customer relationships.

TrueDialog remains the system of record whilst TrueConnect is a feature that automatically keeps the conversation current across systems.

Brand Voice 2.0 enables marketers to define brand guidelines, preview AI-generated content in real time, and apply a consistent brand voice across SMS, email and RCS.