generative AI

By capturing direct AI interactions and linking them to digital behaviours, Comscore enables brands and publishers to answer critical questions about AI-driven discovery.

Agentic Commerce Measurement adds a new critical capability to NIQ’s growing AI portfolio: helping clients see and act on AI’s commercial influence in the marketplace.

StationOne connects marketing’s critical operations into a single, open, collaborative platform designed for creative excellence and team-wide productivity.

AI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.

Optimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.

The Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.

Email Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread.

Together, Luma-Dumbstruck are giving advertisers the ability to turn audience insight directly into optimised, market-ready assets.

Unlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.

The ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.