generative AI

The acquisition combines two established platforms in the space, strengthening Optimove’s position as the iGaming CRM market shifts from a growth phase to a more mature stage.

The partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.

Together with its investments in model training, generative tools, AI editing, and data licensing, this integration reinforces Shutterstock's role as the infrastructure layer for AI-driven creativity.

The announcement builds on Positionless Marketing, which gives marketers access to three core capabilities: Data Power, Creative Power, and Optimisation Power, enabling them to execute any task, instantly and independently.

Powered by Conductor’s unified data engine, AI Search Performance connects AI visibility with the content driving citations, the audiences interacting with that content, and the competitive landscape shaping the conversation.

The addition of advanced Sentiment Analysis strengthens its position as a specialised AI visibility and brand intelligence platform built for the evolving search ecosystem.

In an industry offering template-based or limited AI generation, Jotform AI combines end-to-end conversational creation with advanced automation inside an enterprise-ready ecosystem.

Strata not only generates separate layers for text, animation, footage and actors — it designs the full composition, defining placement, contrast, movement, timing and pacing across all layers, all while enforcing nuanced brand guidelines.

AI has erased the gap between zero and “good enough,” but in doing so, it is pushing brands towards sameness. As synthetic creativity floods the market, marketers must prioritise messy, emotional, human storytelling to stand out and rebuild real connections.

Gamma is expanding the platform from AI-powered presentations, websites, and documents to include new AI-native visual creation tool and several other features.