illumin, Cint Bring Real-Time Insights to Programmatic Ads
By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.
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illumin Holdings Inc., in partnership with Cint Group AB, a global technology platform for continuous research and measurement, is bringing self-serve brand lift measurement directly into the campaign setup.
This enables marketers to launch studies up to 90% faster and see results in minutes instead of weeks, so they can act on insights while campaigns are live.
Advertisers have traditionally relied on cost-per-click (CPC), cost-per-acquisition (CPA), and return-on-ad-spend (ROAS) to measure performance, but these metrics do not show what drives decisions.
Brand measurement does, but it has been slower, handled separately, and delivered after campaigns end, when it’s too late to act.
illumin changes this by putting Cint’s brand lift measurement directly in marketers’ hands, helping them make optimisation decisions while campaigns are live.
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Teams can launch brand studies, understand how campaigns are shaping awareness, ad recall, purchase intent, and adjust campaigns in real time without waiting for post-campaign reporting.
By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.
“Brand has always been a key driver of performance, but it hasn’t been measured in a way marketers can clearly act on,” said Lyndsie Wise, Senior Director of Product Marketing at illumin.
“By embedding brand lift directly into campaign execution, we’re giving marketers a clearer view of what’s actually driving impact and the ability to optimise as campaigns progress.”
“Advertisers are looking for faster, more actionable ways to understand the impact of their media on brand outcomes,” said Daniel Robinson, Senior Director, Measurement at Cint. “By bringing Cint’s independent measurement closer to execution, insights can directly inform how campaigns are optimised in flight.”
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With brand lift built into the platform, measurement becomes part of campaign execution rather than a separate step, giving marketers greater control over how campaigns are measured and optimised, and enabling stronger performance outcomes.
