campaign performance

By introducing a creative-side attention metric into the planning process, IAT helps advertisers make more informed decisions about where and how their campaigns should run.

By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

Advertisers on Yahoo DSP in the US and Canada can now leverage InMarket’s measurement solution to better gauge the effectiveness of media campaigns across platforms in driving real-world conversions.

The One-Click API Integration Enables End-to-End Automation, Richer Data, and Faster Optimisation Capabilities  AppsFlyer, the global attribution leader, today announced the launch of its Campaign Management Integration with the industry’s leading platforms, including Bidalgo, Algolift, Bidshake, and Appsumer.  Utilising its robust API, AppsFlyer enables brands to automate the flow of their attribution data to the […]