Brand Lift Measurement

Cint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.

By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

TikTok’s looking to help marketers better track response to their in-app campaigns via a new partnership with NCSolutions. It provides new sales lift measurement based on NCS’s methodology, adding more insight on the path to purchase. NCSolutions utilises machine learning solutions to provide in-depth insight into sales performance, which it can then connect to ad […]