Cint

Cint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.

Through this collaboration, WPP Media LATAM’s clients will gain access to a consistent, scalable framework to evaluate the effectiveness of WPP Media’s Advanced solutions.

By embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.

The NPD Group, will work with Cint, the global software leader in digital insights gathering, to help manage its sampling and data collection process. Cint will help improve the speed, scale and deliverability of NPD’s industry-leading market data to its customers.  With Cint’s Insight Exchange, NPD will have access to the world’s largest consumer network […]