Adswerve Partners with Amplitude to Connect Marketing and Product Analytics
Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.
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Adswerve, a data, analytics, media, and technology consultancy, has announced a new partnership with Amplitude, an AI analytics platform, to help brands and agencies connect behavioural insights to real-time action, break down platform and data silos, and connect marketing acquisition to product-led growth, all without complicated queries or advanced technical expertise.
As customer journeys grow increasingly complex, it becomes harder for organisations to connect media investment to downstream product behaviour and long-term customer value.
The partnership addresses this directly by pairing Adswerve’s deep expertise in data architecture, media strategy, and marketing technology with Amplitude’s AI analytics platform to create a unified view of the full customer journey, from first ad impression to product adoption and beyond.
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As the partner organisation with the highest number of Amplitude-certified U.S. experts – with experience across experimentation, session replay, and multi-cloud data architectures – Adswerve brings cross-platform analytics depth that goes well beyond standard implementation.
Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in. Teams get the speed and confidence to make smarter decisions, faster, and create better experiences for their customers.
“Adswerve brings a level of data and media expertise that makes our platform even more powerful for their clients,” says Peter Kuo, Vice President of Partnerships at Amplitude.
“This partnership is a natural fit; Adswerve knows how to connect the dots across complex data ecosystems, and Amplitude gives teams the behavioural depth and AI-powered analytics to turn those insights into real business outcomes. We’re excited to bring this to brands and agencies looking to close the gap between marketing performance and product growth.”
Clients gain access to a powerful combination of consulting expertise and platform capabilities, including the ability to:
- Determine which campaigns drive the most long-term value with visibility across the entire customer journey, including the most granular product-usage insights
- Reach the right customers by creating and activating behaviour-based audience segments through AI-powered analytics
- Understand user friction points and evaluate website impact on retention with integrated A/B testing and experimentation tools
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- Sense what users are doing, decide how to improve the experience, and take action in real-time, all without needing to be an SQL expert
- Analyse more, spend less, and skip restrictive data sampling with Amplitude’s flexible pricing model
“We’ve helped more than 800 organisations navigate every major shift in the digital world. Our partnership with Amplitude helps us enable better predictive marketing engines for our clients,” said Tom Zawacki, CEO at Adswerve.
“Together, we’re giving teams the ability to sense what users want and meet them in that moment, without needing a data scientist in the room.”
