AI Analytics

Unlimitail will deploy NIQ’s measurement capabilities as a core component, alongside a new data clean room environment and enhanced AdTech infrastructure.

Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.

Reputation IQ, AI Reputation Manager, and AI Location Presence Insights give brands visibility into and control over how they are found, trusted, and chosen in AI-driven search.

Built on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.

New AEO capabilities within the Siteimprove.ai Search solution enable enterprises to track AI citations, prompts, share of voice, and sentiment across answer engines in a single, unified platform.

Under the partnership, TiVo will operate as a preferred managed service advertising partner, including integrating its premium owned and operated ad inventory with Samba’s data and analytics to bolster its value to brands and agencies.

Suzy is structured around three capabilities—Focus, Prove, and Activate—each designed to close a specific gap in the journey from intelligence to insight to impact.

Contentsquare expands its platform with configurable AI agents, ChatGPT app and prompt analytics, visibility into LLM traffic, and conversation intelligence — giving organisations a 360-degree view of AI-driven and support experiences

Ask Arthur brings AI-powered analytics directly into the workflows clients use every day—helping brands and retailers unlock the Full View of consumer behaviour and translate insights into confident decisions.

Yana Welinder, Head of AI, Amplitude, explains how AI and analytics are reshaping product development, improving decision-making, and helping teams focus on what customers truly need.