Experimentation

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Adswerve Partners with Amplitude to Connect Marketing and Product Analytics

Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.

Staff Writer

May 08, 2026

Amplitude’s CEO Spenser Skates on How Agents are Transforming Product Analytics and Growth

Spenser Skates discusses the evolution of digital analytics, why retention should inform product strategy, and how AI agents are poised to automate insights, experimentation, and product optimisation at scale.

Staff Writer

April 01, 2026

Featured

Zalando’s Thiago Hapner on How Product Design Builds Meaningful User Connections

Thiago Hapner talks about blending data with creativity, building products through continuous experimentation, and shifting from conversion-driven design to emotionally engaging user experiences.

Staff Writer

March 18, 2026

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Latest Stories

ON24 Announces New Integration with LinkedIn for Audience Targeting

3 days ago The new integration capabilities transform ON24's first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth

Nectar Social Raises $30M Series A

3 days ago The company is also officially launching its Nectar Agent - the autonomous AI agent for modern marketing.

Canva Launches AI Campaign Creation in Claude for Small Businesses

3 days ago As the creative AI layer in Claude for Small Business, Canva turns marketing briefs into fully editable, on-brand campaign assets owners can refine, publish, and scale, all from a single workflow.

AirOps Launches Quill for Search Visibility

3 days ago Quill scans third-party sites for outdated or incorrect citations to check for brand inconsistencies both on-site and on third-party sources that heavily influence AI search results.

Azerion, AdMove.ai Launch New AI Agent Platform for Creative Agencies

3 days ago The integration will allow advertisers and agencies running campaigns via Azerion's Hawk DSP to build, manage, and launch creative assets from the exact environment where they buy their media.

Breaking the ‘Walled Garden’ Habit in Mobile Performance

3 days ago As rising costs and audience saturation limit growth inside walled gardens, brands are turning to programmatic advertising, CTV, and independent mobile ecosystems to drive more efficient user acquisition and long-term mobile performance.

Semrush Announces Partnership with Lovable

4 days ago In a new partnership with Semrush, all Lovable users will have access to Semrush’s search intelligence natively inside the building experience, so founders can create projects for brand visibility and growth from the outset.

Sprout Social Launches AI-Powered Social Intelligence Platform

4 days ago The next-generation platform by Sprout Social is designed to bridge the gap between social data and business action, surfacing real-time market signals from social to inform product development, customer care, and more.

Mixpanel Introduces Mixpanel AI

4 days ago Mixpanel AI monitors the product continuously and surfaces insights and issues before teams think to ask, combining specialised AI agents, a business-aware Context Engine, and native integrations with the tools teams already use.

Marchex Introduces Agent Behaviors

4 days ago Marchex’s Agent Behaviors solution helps sales leaders shift from reactive performance management to strategic, data-driven coaching to improve agent performance and sales execution.