audience segmentation

Brands can easily build custom audiences based on Gopuff's rich first-party data to power more personalised, relevant, and effective advertising campaigns.

Netcore Cloud and The Parent Inc explored how first-party data, behavioural segmentation, and AI-driven personalisation help brands engage millions of parents with relevant, high-conversion experiences across Southeast Asia.

ECHO AI automatically identifies the most effective channels, audiences, and creatives, enabling advertisers to achieve stronger user lifetime value and lower acquisition costs from day one.

Together, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.

Now marketers can simply describe their audiences in natural language, and Marve will automatically generate the audience using their cloud data warehouse fields. Flywheel Software, a provider of first-party customer segmentation solutions for enterprise marketing teams, announced the beta launch of ChatGPT-powered Marve – short for “marketing velocity”– an AI-driven audience builder to further enhance […]