Martech

Five expert tips from SAP Emarsys’ Masterclass panel session to help inspire your own CPG strategy.

Juggling customers across channels can be daunting—there is a tonne of data coming from different sources. AI removes the guesswork and streamlines processes.

AI is helping marketers move beyond traditional omnichannel strategies and making real-time actionable insights a cake walk.

Richard Shotton, a behavioural science expert, shares why brands must overcome the research gap, and understand the “whole truth” about consumers.

Automation in paid media offers efficiency and scalability, but over-reliance on AI-driven ad platforms can lead to hidden costs, lack of transparency, and reduced strategic control. Are marketers sacrificing long-term strategy for short-term convenience?

Explore five overlooked myths, from data biases to brand identity risks, and discover how businesses can strike the right balance.

The future of AI-generated content and its impact on creators hangs in the balance. The core issues are whether training AI on copyrighted material is infringement, and if AI-created content can be copyrighted.

Most businesses treat CRM as a service function rather than a growth driver, says Karan Gupta, Founder at MarTech Nexus. When done right, CRM can drive incremental CLV and revenue growth. But when done poorly—or merely as a “campaign factory”— the impact is minimal or hard to measure.

AI-driven voice modification and accent neutralisation offer clarity but raise concerns about bias and transparency. Should brands disclose AI-modified voice, and what are the long-term effects on trust and diversity?

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.