Brands Use Cues, Triggers and Rewards to Find Relevance in a Customer’s Routine Space Business cases and research studies have proved that the key to growing a brand is more about retaining customers and making them loyal than just bringing in new customers. Research by Bain & Company found that when brands increase customer retention […]
More than 30% of marketers plan to use more short-form videos over other social media content in 2023. YouTube and TikTok are competing for ad dollars. Is it time to update how we measure video ad effectiveness? The true measure of a video’s effectiveness must go beyond the view. You may be missing out on […]
Sixty-five to 75 per cent of established businesses’ workloads rely on legacy mainframe backends. This year they must move to the cloud and re-factor their digital offerings into cloud-native microservices to achieve the scale, agility, and reliability required for always-on digital experiences that can compete with digital disruptors like Amazon.ae In 2022, as with the […]
We asked loyalty experts what marketers should look for when choosing partners to build an ecosystem of benefits for your brand’s loyalty programme. What separates a good loyalty programme from a great one? Marketing leaders suggest building a programme that recognises the diversity of its intended customers and mirrors that diversity back in the composition […]
Several of the company’s experts agree that companies are facing a complex, volatile and uncertain macro environment. The focus in the coming year will be more on digital transformation and acceleration for efficiency and return on investment. ServiceNow, the cloud-based digital workflow company, has identified five key vectors that will shape the future of business […]
In the era of future-proof marketing, first-party data helps brands maintain direct relations with their customers and drive cross-selling and upselling. Last week, the Irish Data Protection Commission ordered Facebook’s parent company Meta to pay two fines totalling €390 million for being in breach of the EU’s overarching privacy law. The ruling is significant as […]
What’s standing between you and your brand promise of serving an audience of one? We spoke to Sarah Cascone, VP of Marketing at Bluecore, about tackling some common challenges marketers face when executing their personalisation strategy WHAT’S THIS STORY ABOUT? Personalisation is a top marketing priority but executing the strategy can be a challenge. We […]
This year’s CES was distinctive on many levels. Besides displaying several ‘wow’ products, the show hinted at the rapid change in consumer behaviour. A case in point is how VR needs more mass consumer adoption before brands can expect returns for building immersive experiences The 2023 Consumer Electronics Show (CES) took place in Las Vegas, […]
These are difficult times for consumers, companies and their employees. The post-pandemic and politically unstable world of recession has an impact on many. It is no wonder we see quite a few companies making hard decisions and looking into cost-cutting. That’s only normal in the current context. But the budget cuts resulting in a decreased […]
2023 FUTURE SCOPE – We spoke to ten marketing and CX veterans who share advice for fresh talent on building a career, using technology to do your job better, and dealing with industry challenges in 2023 Where does marketing stop and tech begin? It doesn’t! When we say “technology in marketing,” the programmatic, AI-enabled automation […]
