Martech

The future success of any mobile app depends on its ability to protect users without compromising the overall app experience. To this end, it is imperative to prioritise innovation and stay competitive…

The affiliate marketing industry is projected to reach a staggering $27.8 billion by 2027, and the finance sector is an interesting case study for this.

From personalised treatment plans to automating inventory management processes, with predictive insights, contextual intelligence (CI) can be the disruption brands need.

The concept of intent-based marketing isn't new; it has been discussed to the grave. From historical insights to real-time ones, the way marketers use intent data has rapidly evolved.

Google won't be scrapping third-party cookies after all. It plans to focus on the Privacy Sandbox to improve privacy. What does this mean for the industry?

Protected Audience API (PAAPI) will become the cornerstone of effective tech stacks, driving privacy-first marketing strategies. Brands that prepare with PAAPI can minimise the impact of cookie depreciation.

The average user makes the first purchase 3.6 days post install. Marketers are doubling down conversions during the first day with 40% of conversions and over 75% during the first week.

With restaurants, ghost kitchens, and virtual food brands emerging everywhere, leveraging the right technology is essential for minimising financial waste and strengthening financial efficiency.

Central to fulfil the promise of a seamless experience is efficient data collaboration across the various service branches of the super app. 

Brands beware. MFA sites are websites created solely for ad arbitrage. The result is a poor user experience, a negative brand association and a wasted ad budget.