Circana Unveils Liquid Activation Solution
The Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
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Circana, LLC has announced the launch of its new Liquid Activation solution, an innovative audience creation and activation solution that enables brands, agencies, and media partners to build, customise, and activate purchase-based audiences.
Utilising verified consumer purchase data and behavioural insights, the Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
Marketers face the ongoing challenge of reaching audiences across a highly fragmented landscape. The Liquid Activation solution elevates audience creation by unlocking both verified and holistic consumer insights at a massive scale, providing marketers with decision-grade intelligence.
Harnessing Circana’s cross-channel, cross-industry consumer intelligence, the Liquid Activation workflow blends high-density loyalty data with deep panel insights so marketers can instantly size segments, combine diverse behavioural signals, and push dynamic targeting strategies directly to media partners.
This comprehensive view of cross-industry consumer behaviour delivers unmatched precision while greatly reducing the time it takes to launch campaigns.
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“Our Liquid Activation solution transforms the way marketers approach audience creation,” said Cara Pratt, President of Global Retail and Media at Circana.
“By seamlessly integrating diverse data assets — including insights from all channels of trade, food service, and receipt panels — brands and agencies can move swiftly from rich consumer understanding to precise audience activation.”
“This innovation empowers our clients to connect with high-value consumers across industries with exceptional speed and accuracy.”
By connecting consumer purchase data with media activation, the Liquid Activation solution helps brands reach high-value consumers across the entire marketing funnel.
The Liquid Activation solution integrates seamlessly with a wide range of publishers, media platforms, and marketing technologies across the advertising ecosystem, offering ultimate flexibility and scale for highly precise audience targeting based on real consumer behaviour.
“Our Liquid Activation solution is a game-changer for marketers, providing them with the tools to create and activate highly precise, purchase-based audiences in a fraction of the time,” said Todd McClimans, VP of Product Management and Audiences at Circana.
“By combining verified purchase data with a seamless, self-serve workflow, we’re empowering our clients to adapt quickly to changing media strategies and drive impactful results across the advertising ecosystem.”
