Martech

Returning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.

The report finds that visual hooks, distinctive branding and clear product benefits play different roles in social video ad effectiveness.

As AI makes flawless prose and pitch-perfect résumés the default, one founder argues that polish is no longer a signal — and that the messy, contradictory, unfiltered details are what's left to trust.

SEA consumers are becoming more deliberate shoppers, weighing authenticity, protection, seller credibility and broader digital information before purchasing.

Most AI vendor evaluations chase ROI projections. Peak International ran a single, real-world test instead — pitting an internal build against an external platform — and it settled the debate no slide deck could.

New survey finds retailers scaling video, UGC and AI as mobile shopping, social commerce and personalisation compete for attention.

As loyalty moves beyond points and discounts, Loyalty & Reward Co’s Srikrishna Mohan and Philip Shelper explain why relevance, behaviour and measurable value will define the next generation of loyalty programs.

The 2026 World Cup produced a record surge in sports betting acquisition spending — and, according to TrafficGuard's data, a significant share of it may never have reached a genuinely new customer.

As buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.

As AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.